Adidas saw a successful launch for their first ever NFT effort, with their first drop which was in collaboration with Bored Ape Yacht Club, Gmoney and Punks bringing the company in over $23 million in Ethereum.
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$15.5 million of this revenue came from the “Early Access” phase of the drop, and the remaining $7.5 million was from the general open sale. Despite a hiccup causing Adidas to pause early transactions momentarily, the drop minted all 30,000 editions of the NFT.
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