Adidas saw a successful launch for their first ever NFT effort, with their first drop which was in collaboration with Bored Ape Yacht Club, Gmoney and Punks bringing the company in over $23 million in Ethereum.
ㅤ
$15.5 million of this revenue came from the “Early Access” phase of the drop, and the remaining $7.5 million was from the general open sale. Despite a hiccup causing Adidas to pause early transactions momentarily, the drop minted all 30,000 editions of the NFT.
ㅤ
For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇
Create your profile
Only paid subscribers can comment on this post
Check your email
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to sign in.