Apple applies for ‘Reality One,’ ‘Reality Pro’ trademarks
Ahead of 2023 mixed reality headset launch
Apple has started the trademark application process for a variety of ‘reality’ names, as it prepares to launch its highly-anticipated mixed reality headset.
According to Bloomberg, applications were filed in the US, EU, UK, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica, and Uruguay for the names “Reality One,” “Reality Pro” and “Reality Processor.” While Apple didn’t request the trademarks, they were filed by law firms that it has previously used to cover its tracks.
With realityOS as a potential name for the operating system, Reality One and Realty Pro could be the names chosen for the actual headsets. There's also a chance “Reality Processor” is the M2-based chip designed for the headset.
In February, clues emerged that Apple might be using "Reality" branding for its headsets after software developers found references to “realityOS” in GitHub open source code and App Store upload logs.
Fast forward to May, an unknown company called Realityo Systems LLC registered the trademark “RealityOS” with the United States Patent and Trademark Office (USPTO). The trademark was filed for categories such as “peripherals,” “software,” and most notably, “wearable computer hardware.”
The most recent applications surfaced a week before Apple’s “Far Out” event, but it’s unlikely that the mixed reality headset will make an appearance.
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