Balmuda launches its first smartphone

Competing with Apple's iPhone

Balmuda, the Tokyo-based creativity and technology company, has announced its first ever smartphone.

The smartphone is the debut product from Balmuda Technologies, a new division of the company separate from its well-known home appliances, including its expensive steam-powered toaster, kettle, lantern, and more.

Balmuda first revealed it was entering the smartphone market in May, and since then, has teamed up with Kyocera to manufacture its Android device. The phone has a 4.9-inch screen with 1080P resolution, along with a 48-megapixel rear camera, an 8-megapixel front-facing camera, and a fingerprint sensor.

The "Balmuda Phone" will cost you 104,800 yen ($920) and come with 5G connectivity and wireless charging support.

At the phones launch event, CEO Gen Terao announced that the 5G enabled Android device is predicted to contribute 3 billion yen ($26 million) to Balmuda's sales in the current financial year.


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