Banksy’s ‘Love Is in the Air’ to be cut into 10,000 NFTs
Anyone can own a piece of the artwork
Particle has revealed that its first acquisition is Banksy’s “Love Is in the Air”, which the team acquired for $12.9 million at auction.
Particle is launching its platform by dividing the original Love Is in the Air painting into a 100x100 grid, resulting in 10,000 Particles which will then be sold as NFTs, allowing anyone to own a piece of the iconic painting.
The physical version of Love Is in the Air will be handed over to Particle Foundation, a nonprofit whose job is to maintain, preserve, and tour the work so that collectors can see the pieces that they own.
Loic Gouzer, Particle co-founder and former ex-head of contemporary art at Christie’s, explained Particle’s decision to buy Love Is in the Air. “When I was a kid and I was looking at auctions and catalogs, I always felt it was impossible to participate financially and that I was by definition excluded,” he said. “Fractionalizing the work in 10,000 NFTs allows a much wider audience to be part of a collecting experience.
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