The Recording Academy, a major music recording company known for its annual Grammy Awards, has partnered with crypto exchange Binance.

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According to a joint announcement, Binance has partnered with the Recording Academy and will bring bring fresh new experiences powered by blockchain and Web3 technology to the organization’s future events and projects.

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Recording Academy co-president Panos Panay shared that alongside Binance, the Recording Academy will explore new monetization avenues for its members and develop new experiences for music fans.

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“As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world,” Panay added.

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Through the deal, Binance is now the official crypto exchange partner for the 64th Annual Grammy Awards and Grammy Week events, scheduled to be hosted next week on April 4th.

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