Binance is sponsoring the 64th Grammy Awards
To bring Web3 experiences to the event
The Recording Academy, a major music recording company known for its annual Grammy Awards, has partnered with crypto exchange Binance.
According to a joint announcement, Binance has partnered with the Recording Academy and will bring bring fresh new experiences powered by blockchain and Web3 technology to the organization’s future events and projects.
Recording Academy co-president Panos Panay shared that alongside Binance, the Recording Academy will explore new monetization avenues for its members and develop new experiences for music fans.
“As the leading player in the crypto and blockchain space and with its community-focused approach, Binance is the perfect partner for the GRAMMYs and for our mission to empower music people around the world,” Panay added.
Through the deal, Binance is now the official crypto exchange partner for the 64th Annual Grammy Awards and Grammy Week events, scheduled to be hosted next week on April 4th.
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