Today, Mattel announced Barbie is partnering with Boss Beauties, a women-focused NFT project that creates opportunities for girls and women through groundbreaking collaborations.

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Mattel will create Barbie NFTs featuring a diverse range of careers to be part of the Boss Beauties Role Models collection to help empower women and girls at the forefront of technology and creativity.

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The NFTs will be auctioned by Boss Beauties starting March 9th until March 12th on OpenSea. 5% of all royalties will go towards the Barbie Dream Gap Project, a global initiative to give girls the resources and support they need to keep believing in themselves.

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This announcement comes just weeks after Boss Beauties announced its Role Models collection will be the first to get displayed at the United Nations in New York City. The event will take place on March 8th - International Women’s Day.

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