On Wednesday, Coinbase launched the beta version of its long-awaited NFT marketplace, with a focus on making it easier than ever to buy NFTs.

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The NFT marketplace is now live to everyone to view from today, but during the beta only select users who signed up to the platform’s waitlist back in October will be able to mint, purchase, showcase, and sell NFTs.

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Any Ethereum-based collection will be accessible on Coinbase NFT, with “more blockchains available soon,” Alex Plutzer, NFT product lead at Coinbase NFT, said during a press conference. “We’ll cycle these out over time to help introduce people to awesome NFTs on the platform, especially for people who aren’t as familiar with NFTs.”

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Beta testers can now use any self-custody wallet, including Coinbase Wallet and MetaMask. Notably, the compaby plans to allow users to buy NFTs with their Coinbase account or credit card.

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As an attempt to not be seen as a Web2 marketplace, over time, Coinbase will decentralize features by moving them from Coinbase technology to decentralized solutions.

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“This product is more than just buying and selling,” Sanchan Saxena, vice president of product for Coinbase, said. “It’s about building your community. It is about making sure that you can connect and engage with them on the platform.”

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Coinbase won’t charge transaction fees for a limited time. When fees get introduced in the future, they will reportedly be “in-line with Web3 industry standards.” While the amount hasn’t been disclosed, Coinbase has partnered with 0x Protocol to optimize transactions for lower costs.

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