Football superstar Cristiano Ronaldo has signed an exclusive multi-year NFT partnership with crypto exchange Binance. The financial terms have not been disclosed.

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Through this partnership, Ronaldo, whose career has spanned Manchester United, Juventus, and Real Madrid, will launch a global campaign with Binance aimed at giving his fans an introduction to Web3 with a compelling entry point into the world of NFTs.

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Binance and Ronaldo will start their partnership off with a series of NFT collections for sale exclusively on the Binance NFT platform. The first collection is scheduled to launch later this year and will feature designs created in collaboration with Ronaldo.

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Changpeng Zhao, the CEO and founder of Binance, praised Ronaldo’s accomplishments throughout his career and mentioned that the athlete has "transcended sport to become an icon in multiple industries."

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Zhao added that the Binance team is excited to provide fans of Ronaldo with exclusive engagement opportunities to connect with him while owning pieces of iconic sports history via the NFTs.

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"My relationship with the fans is very important to me, so the idea of bringing unprecedented experiences and access through this NFT platform is something that I wanted to be a part of," Ronaldo commented. "I know the fans are going to enjoy the collection as much as I do."

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