Facebook shuts down live shopping feature
To shift its focus to Reels
Facebook has recently announced that it will be shutting down its Live shopping feature, allowing creators to live stream and sell products to an audience. The feature is expected to shut down this year on October 1st.
The shutdown of the Live shopping feature comes when Facebook is shifting its focus onto Reels. In a recent blog post, Facebook explains that “As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product.”
The feature was first rolled out in Thailand back in 2018, which allowed Facebook creators to have an opportunity to other revenue streams. Creators with the Live shopping feature were able to host their own live shopping live stream sessions where they can showcase as well as sell a variety of products to an audience.
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