FC Barcelona partners with Socios.com
To accelerate its NFT and Web3 strategies
On Monday, FC Barcelona announced a partnership with blockchain-based fan rewards platform Socios.com to accelerate its blockchain, NFT and digital assets, and Web3 strategies.
The partnership will see Socios.com parent company Chiliz acquire a 24.5% stake in FC Barcelona’s digital content creation and distribution hub, Barça Studios, for $100 million.
Barça Studios manages the club’s NFT and metaverse projects. Socios.com will help strengthen the club’s ability to deliver meaningful digital products to fans and build new long-term sustainable revenue streams.
“We are passionate about the role that technology can play in building communities that bring fans closer to their teams and each other,” said Alexandre Dreyfus, CEO of Socio and Chiliz. “Barça Studios can now leverage our technology, expertise, and global scale.”
This announcement comes months after the President and managing board of FC Barcelona turned down a $79.5 million sponsorship deal with an unnamed crypto exchange due to concerns that the industry was “unethical."
For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇