Ferrari has signed a multi-year accord with blockchain firm Velas Network to create digital content for its fans.

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Starting next season, Velas, a provider of digital products and services, will become a partner of Ferrari's Formula 1 racing team Scuderia Ferrari.

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Velas will also be the main sponsor for the Ferrari Esports Series, the online mono-brand series of the Prancing Horse, and the Esports team that will compete in the F1 Esports Series.

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In the announcement, Ferrari explained the reason behind the partnership. “A global player in the blockchain and NFT sector, Velas has distinguished itself through the performance and innovation of its services and its technological leadership, characteristics that unite it with the Maranello team.”

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