Brokerage firm Fidelity Investments has launched its own financial education experience in the metaverse.

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On Thursday, Fidelity announced it had acquired land in Decentraland, a 3D virtual world built on the Ethereum blockchain. Fidelity entered the metaverse with the main goal to attract more young investors to its platforms.

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Decentraland users are encouraged to learn the basics of exchange-traded funds (ETFs) when exploring the Fidelity Stack, the company’s building in Decentraland, where they can hang out on a dance floor and rooftop garden, explore different floors and gather orbs along the way.

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“As Web 3.0 takes shape, Fidelity is excited to bring our expertise in financial education to this new virtual space,” said Kathryn Condon, head of marketing channels and emerging platforms at Fidelity. “The way we engage with each other and with our money is rapidly changing, whether that’s through the rise of blockchain technology or development of a new digital universe. Our foray into the metaverse is designed with this in mind.”

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Last week, Fidelity announced the launch of two ETFs to offer investors exposure to the crypto industry and the metaverse:

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The first called “Fidelity Crypto Industry and Digital Payments ETF (FDIG)” invests in companies that “support the broader digital assets ecosystem, including those involved in crypto mining and trading, blockchain technology, and digital payments processing.”

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The second called “Fidelity Metaverse ETF (FMET)” invests in companies that “develop, manufacture, distribute, or sell products or services related to establishing and enabling the metaverse.”

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