On Monday, leading crypto exchange announced its new European affiliate: FTX Europe, and now, it is partnering with Tomorrowland to help them make the leap into Web3.

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Tomorrowland is an annual electronic dance music festival held in Belgium that is recognised as the largest EDM festival in the world, growing from an attendance of 9000 people in 2005 to 400,000 people in 2019.

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The announcement is the start of a long-term partnership between FTX Europe and Tomorrowland to integrate Web3 features into all events in the future, including the annual Tomorrowland in Belgium, Tomorrowland Winter, and digital festival Tomorrowland Around The World.

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According to the press release, together FTX Europe and Tomorrowland will explore a range of applications of Web3 and blockchain technology including NFTs for art, music, and ticketing, events in the metaverse, and cryptocurrency payments.

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“It’s exciting to see the continued blending of crypto, music, and events,” said Sam Bankman-Fried, FTX’s 29-year-old founder and chief executive. “We’re proud to partner with Tomorrowland to bring their truly unique and magical events to the digital space by supporting their Web3, NFT, and crypto related initiatives.”

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