Video-game retailer GameStop's NFT marketplace is live after being in the works since last May.
In a statement, GameStop described the new platform as a "non-custodial, Ethereum Layer 2-based marketplace that enables parties to truly own their digital assets, which are represented and secured on the blockchain."
The platform, which is now open to the public for beta testing, allows gamers, creators, collectors, and other community members to buy, sell and trade NFTs. GameStop plans to eventually add more features to support "Web3 gaming, more creators and other Ethereum environments."
This is the latest push by GameStop Chairman Ryan Cohen to turn around the retailer that has been struggling for years due to its massive real estate footprint and the videogame industry’s rapid shift online.
In February, GameStop first announced it partnered with Ethereum Layer 2 developer Immutable X to launch an NFT marketplace by the end of July. The companies later announced a $100M fund aimed at providing grants to game developers building on the marketplace.
For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇
Create your profile
Only paid subscribers can comment on this post
Check your email
For your security, we need to re-authenticate you.
Click the link we sent to , or click here to sign in.