Gap is the latest clothing brand to dive into the world of NFTs after announcing its plans to debut an NFT collection.

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Earlier today, Gap revealed its gamified digital experience built on the Tezos blockchain at the intersection of technology, fashion, music.

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Available to buy exclusively on Gap’s site from tomorrow, Gap's digital collectibles will feature four levels: Common, Rare, Epic, and One of a Kind.

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Gap has teamed up with Brandon Sines, the artist behind Frank Ape, a collection of mystical creatures, for the limited edition drop.

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“With this partnership with Gap, the creative cycle has come full circle as it allows me to express the beautiful messages of Frank Ape while collaborating with one of the most classic brands in history,” said Sines. “I cannot wait to share the physical and digital pieces we’ve been working on with Gap and Frank fans worldwide.” 

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Through the gamified experience, customers can unlock the opportunity to buy limited edition digital art by Brandon Sines and a physical Gap x Frank Ape by Sines hoodie.  

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