H&M opens its first store in the metaverse
Shopping has never been easier
H&M, the world's second-largest clothing retail brand, has revealed that it will offer customers a 3D shopping experience in its new virtual store in the metaverse.
Located in CEEK City, customers can roam around H&M’s virtual store and buy clothes the same way you would in real life. All clothing can be bought with the CEEK currency and be worn in the digital world. However, customers will be able to buy the same clothing from physical stores using CEEK currency.
CEEK is a platform that offers a range of immersive VR experiences inside of virtual reality within ‘CEEK city’, such as concerts, award shows, tech talks, charity fund-raisers, sporting events, VR commerce, classroom learning, and much more.
As 2022 goes on, we’ll likely see even more companies enter the metaverse than last year as the demand for virtual goods and experience continues to grow.
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