HTC VIVE, a virtual reality brand of the HTC Corporation, has announced its NFT store, which will host all forms of digital art, including VR, AR, and XR pieces

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In a blog post, the company announced the launch of its Vive Arts NFT store, a browser-based sales gallery. The store will open on December 17th and first offer NFTs featuring the works of Art Nouveau artist Alphonse Mucha (1860–1939).

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HTC VIVE launched back in 2016 with the release of its first virtual reality headset, HTV VIVE, and since then it has continued to expand its range of VR products.

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The trading platform will give its creators full control over the number of NFT editions and the format of the sale, with both fiat and cryptocurrencies accepted for payment.

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To change things up, HTC will debut a new NFT series on the store every month until 2022, which will conclude with what it describes as “a special auction.”

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Cher Wang, Co-founder, and Chairwoman, HTC, said: “Our new global art trading platform heralds the next building block in VIVE Arts’ development of a holistic arts and culture ecosystem, to enhance the rich, growing world of digital art. This platform enables VIVE Arts to enhance our support for artists and institutions, opening up new opportunities for digital creativity, innovation and connection using blockchain technology.”

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