Meta Platforms' Instagram reportedly plans to launch a text-based conversation app this summer.
Instagram's plan to rival Twitter was uncovered by Lia Haberman, who shared in her ICYMI Substack newsletter what appears to be a leaked marketing slide and details about the app.
According to Haberman, although the text-based app is built on top of Instagram, it will be decentralized and support ActivityPub — the social networking protocol that powers Mastodon.
The unnamed app will allow users to make text posts up to 500 characters long, with attached links, photos, and videos up to five minutes long. Like Twitter and other competitor apps, there will be a feed where users can like, reply, or repost content.
In March, Money Control first reported that Meta was exploring the creation of a text-based app.
Soon after, Meta officials told Platformer they “believe there’s an opportunity for a separate space where creators and public figures can share timely updates about their interests.”
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