The Canadian branch of KPMG has purchased has purchased its first NFT from the World of Women collection.

⠀

KPMG Canada purchased Woman #2681 for 25 ETH before transferring to another wallet. The company also minted kpmgca.eth, the Ethereum Name Service (ENS) domain name, used to replace long public addresses.

⠀

According to a press release, the NFT purchase was made to help guide clients to safely enter the space and build a corporate NFT strategy:

⠀

“NFTs unlock a new channel for organizations to engage with their customers, while also underpinning innovation through the secure digitization of assets,” Benjie Thomas, KPMG Canada’s Managing Partner for Advisory Services, said. “Having now gone through the process, we are well-positioned to guide our clients around building a corporate NFT strategy, including acquiring and safeguarding NFTs.”

⠀

Since its launch in July 2021, World of Women’s floor price has skyrocketed to 8.8 ETH. Recently, World of Women partnered with Reese Witherspoon’s production company Hello Sunshine to develop films and TV series based on the collection.

⠀

This comes just weeks after KPMG Canada added Bitcoin and Ethereum to its corporate treasury, marking the the firm's first direct investment in crypto.

⠀ㅤㅤ

For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇