In a press release today, Krafton, the creators behind the popular battle royale game PUBG, revealed its plans to enter the NFT space.

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The company has partnered with Naver Z to develop a new Web3 and NFT project aimed at building an ‘NFT metaverse platform’. Krafton will use its previous experience to develop a user-generation content (UGC) creation tool along with a high-quality virtual world using Unreal Engine.

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Naver Z currently operates Asia’s largest metaverse platform, Zepeto, which has over 290 million users worldwide. In Zepeto, users can interact with others with their own 3D avatars using AR technology. 

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"By combining Krafton's existing technologies and research on how to build scalable Web 3.0 creator-driven ecosystems with Naver Z and Zepeto's experience and capabilities, we're confident we can build a high-quality UGC-driven open metaverse that stands apart from other services and vitalizes the global creator economy through NFT technologies." said HyungChul Park,Web3 lead at Krafton

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The partnership comes days after Krafton invested $4 million in NFT platform Xbyblue and signed a memorandum of understanding (MOU) to develop NFT oriented projects.

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