On Monday, Meta CEO Mark Zuckerberg announced that Instagram is going to start experimenting with NFTs on the social media platform.

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Instagram Head Adam Mosseri later went into detail on Instagram's plan to test NFTs with select users in the United States this week. NFT creators and collectors selected for the test will be granted the ability to display NFTs on their feed, stories, and messages with zero fees.

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To display their NFTs, Instagram will let users connect their Rainbow, Trust Wallet, or MetaMask wallet. These NFTs will be showcased with a tag similar to tagged profiles and products and are named “digital collectibles”. Clicking on the tab will showcase details, including the NFT’s creator, owner, and blockchain.

Adam Mosseri @mosseri

NFTs on Instagram 🎉 This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG. See you next week! ✌🏼

May 9th 2022

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“We do think that one of the unique opportunities we have to to make web3 technology accessible to a much broader range of people. And NFTs specifically we think will be interesting not only to creators who create NFT art, but also to people who want to collect it,” Mosseri said in his announcement.

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When the test launches, NFTs minted on the Ethereum and Polygon blockchains will be supported, with Solana and Flow coming soon, according to Meta spokesperson Christine Pai.

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Meta has partnered with Ethereum Layer 2 scaling solution Polygon to make its push into Web3 thanks to its carbon-neutral footprint, scaling possibilities, and the large developer ecosystem choosing to build on Polygon.

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It doesn’t stop there, as Zuckerberg shared that similar functionality will be coming to Facebook and other Meta apps in the near future. Meta is also working on the ability to use NFTs as augmented reality (AR) stickers on Instagram via Spark AR, the company’s software AR platform.

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