Yesterday, Meta announced that it’s launching new Reels features for Instagram and Facebook, including an "Add Yours" sticker that became popular in Stories.

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Add Yours Sticker

The feature allows users to respond to other users’ Reels with their own related to the topic. For example, you can share a Reel with an Add Yours sticker that asks others to post videos of their favourite movie. Users can see the original creator and everyone that added their own entries by clicking on the sticker.

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Stars

Meta is expanding access to Stars, a tipping feature that allows fans to express their support for their favourite creators during Facebook videos, livestreams, and now Reels. Creators will also have access to new Reels insights via Creator Studio to discover what content is performing best.

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Cross-post Reels

All users can now cross-post Reels from Instagram to Facebook in seconds. This will make it easier for creators to build communities on both platforms and take advantage of monetization programs offered by both Facebook and Instagram.

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