Miami to release 5,000 NFTs with TIME, Mastercard, Salesforce
Will grant holders unique experiences
Over the weekend, the city of Miami’s Mayor Francis X. Suarez revealed plans to release 5,000 NFTs in partnership with Time, Mastercard, and Salesforce.
The NFTs have been designed by 56 different Miami artists and represent the city’s 56 square mile area, according to a city press release.
Time will be responsible for guiding the strategy, developing the creative, and launching the initiative, while Mastercard will offer holders access to exclusive benefits, such as special events at local restaurants and curated private tours in the city.
Salesforce will manage the minting and selling of the NFTs through NFT Cloud, a new product in closed pilot designed to help brands “deliver connected experiences across the physical and digital worlds.”
Mayor Suarez stated: "I am thrilled to be partnering with TIME, Mastercard and Salesforce on this initiative. The City of Miami has been on the vanguard of the web3 revolution and we will continue to employ these new technologies to support our existing businesses while attracting new ones, raise capital and provide experiences for our citizens and those visiting this great City. At the same time, we can also use this novel approach to support local artists and charities."
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