Netflix is teaming up with Microsoft to launch an ad-supported streaming tier. The partnership entails that Microsoft will become Netflix’s “global advertising technology and sales partner.”

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According to Netflix COO Greg Peters, the partnership between the streaming platform and Microsoft is in its early days. Peters has also stated that the long-term goal of the partnership is to create more options for Netflix consumers and offer premium Tv brand experiences for its advertisers.

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The partnership would mean that marketers will be working with Microsoft to bring ads to Netflix’s cheaper ad-supported streaming option that they hinted at in May. As of right now, there is no official date on which the new ad-supported streaming option will be rolled out, but it is rumored to roll out by the end of this year.

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