Nike acquires NFT collectibles studio RTFKT
For an undisclosed amount
Nike has announced the acquisition of RTFKT, a leading brand that creates virtual sneakers and collectibles for the metaverse.
The acquisition announcement comes right after the third RTFKT Clone X reveal, a collection of avatars with unique special traits and different types of DNA, including human, robot, angel, demon, reptile, undead, Murakami, and the rarest, alien.
“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming, and culture,” says John Donahoe, President, and CEO of NIKE, Inc. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”
Nike has been one of the main brands to prepare for the metaverse over the past few months, so with its latest acquisition, it won’t be long until you’re in the metaverse wearing your favourite pair of Nike sneakers.
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