Nike may be launching video game NFTs
Despite backlash from the industry
A recent patent filed by Nike with the United States Patent and Trademark Office (USPTO) revealed the clothing giant is interested in a “video game integration” of NFTs.
As per the filing, Nike seeks to patent a method where virtual objects, such as digital footwear, apparel, headgear, avatars, and pets, can be displayed in games. The filing hints at Nike’s plans to sell the physical shoes and clothes represented within the NFTs.
Notably, the filing explains there “exists a need for a retailer to more directly influence and control the nature and ultimate supply of digital objects within this virtual market” to prevent counterfeit goods from being sold.
It also highlights an opportunity to engage and influence gamers via collectable objects so that they may be “more engaged with a brand in the physical world.”
This isn't the first time Nike has shown interest in NFTs. In December, Nike acquired digital fashion company RTFKT for an undisclosed amount, and has since launched a collection of customizable NFT sneakers dubbed “CryptoKicks.”
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