Pepsi announces first NFT collection
Named "Pepsi Mic Drop"
Today, Pepsi joined the long list of brands releasing NFTs with its new Pepsi Mic Drop genesis NFT collection.
Focused on the brand's roots in music, Pepsi is creating 1,893 (the year Pepsi launched) unique generative-style NFTs that will go live on the Ethereum blockchain tomorrow, Friday, December 10 at 12:00 PM EST, that are completely free, apart from gas fees.
"We created the Pepsi Mic Drop genesis NFT collection for our fans, putting their interests and needs at the forefront by ensuring the NFTs are all free of charge and presented equitably as an inclusive and accessible opportunity for anyone to experience the exciting world of NFTs," said Todd Kaplan, vice president of marketing at Pepsi, in a press statement.
The exclusive traits of the Pepsi Mic Drop genesis NFT collection are generated randomly by an algorithm, so all of the NFTs are completely unique. Each NFT features a microphone design inspired by iconic Pepsi flavours including classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry, black Pepsi Zero Sugar, and even Crystal Pepsi.
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