PGA Tour partners with Autograph to create NFT platform
Will launch NFTs in early 2023
The PGA Tour has partnered with Tom Brady’s Web3 brand Autograph to create its own dedicated NFT platform.
The new platform will pull from the PGA’s archive of video, data, imagery, and other competition-related components. According to a report from Sportico, the platform is set to launch in early 2023 and distribute all revenue directly to its players.
Golf fans will have the opportunity to own and collect NFTs featuring the best PGA TOUR golfers in the world, as well as iconic moments from the archives and the current FedExCup Season.
Collectors will be granted rewards with a wide range of utility, including access to exclusive digital, in-person and onsite experiences, and other program benefits.
“The PGA TOUR is excited to work with Autograph to offer digital collectibles that highlight the most talented golfers in the world and their role in the sport’s history,” said Len Brown, PGA TOUR Chief Legal Officer, and EVP, Licensing. “The TOUR is continuously looking for innovative ways to engage fans to bring them closer to the game and their favorite players, so we’re thrilled to start building the future of golf fandom with the Autograph team.”
This isn’t the PGA Tour’s first time embracing NFTs. In April, the Tour chose Autograph to mint Tour-licensed highlights, photos, and data as NFTs, Golf.com reported at the time.
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