Pokimane announces talent management company RTS

Aims to 'fix the relationship between gamers and brands'

Popular Twitch streamer Imane ‘Pokimane’ Anys announced earlier today she is a co-founder and chief creative officer of RTS.

RTS is a new talent management and brand consulting firm, designed to put creators first, with the goal of fixing the problems for both streamers and esports.

The startup will focus on reinventing management to help creators run a stable business and empower brands and empower game publishers to help them make a large impact across the gaming and esports industry.

She joins CEO Stuart Saw, previously Endeavor’s SVP of esports and former head of strategy for Twitch, along with COO Kim Phan (formerly with Blizzard and Endeavour), VP of talent management Sue Lee (formerly with Twitch), and other game industry veterans.

Its advisory board also features some big names, such as Kevin Lin, co-founder and former COO at Twitch Brian Corrigan, Head of Americas for PUBG for PUBG, and Karen Brodkin, executive vice president of content strategy & partnerships at Endeavor.

“I keep seeing amazing creators that are doing wonders with their content and streams, but they don’t have the support to grow their brand and business operations,” Pokimane said in a release. “They’re spinning their wheels on basic stuff and taking a lot of frustrating partnership deals that don’t work out for either party involved.”

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