Yesterday PwC Hong Kong, an international subsidiary of PricewaterhouseCoopers (PwC) organization, announced its first step into the metaverse.

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PwC Hong Kong has acquired LAND in the popular virtual world The Sandbox for an undisclosed amount, which it will use to construct a Web 3.0 advisory hub to facilitate a new generation of professional services, including accounting and taxation.

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This is no surprise as PWC’s Hong Kong branch has been a big supporter of blockchain technology and crypto assets for years. In November 2017, the office started accepting payments in Bitcoin.

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William Gee, a partner at PWC Hong Kong commented on the LAND acquisition. “The metaverse offers new possibilities for organisations to create value through innovative business models, as well as introducing new ways to engage with their customers and communities.”

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“We will leverage our expertise to advise clients who wish to embrace the metaverse on the full range of challenges presented by this emerging global digital phenomenon,” he added.

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