Samsung has partnered with Decentraland to open a virtual replica of its flagship New York City store in the metaverse.

⠀

The virtual store dubbed “Samsung 837X” will be available for a limited time and enable “digital adventures through the Connectivity Theatre and Sustainability Forest,” where users can collect NFT badges and wearables by completing mystical quests.

⠀

All 837X NFT badge holders will automatically get entered into a raffle to win one three limited-supply wearable collections from Epic to Mythic levels for their Decentraland avatar to sport.

⠀

“The metaverse empowers us to transcend physical and spatial limits to create unique virtual experiences that could not happen otherwise,” said Michelle Crossan-Matos, the senior vice president of corporate marketing and communications at Samsung Electronics America.

⠀
This isn't the first big move Samsung made this week, as the company recently partnered with Veritree, a Cardano-based climate solutions platform, to plant 2 million trees in Madagascar.

⠀

For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇