Yesterday at its bi-annual showcase, Shopify unveiled over 100 new updates and features, including a new partnership with Twitter and tokengated commerce.

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Twitter integration

Twitter is partnering with Shopify to launch a sales channel app that will be made available to all of Shopify’s U.S. merchants through its app store.

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After connecting their Twitter account with Shopify, the app allows merchants to onboard Twitter’s Shopping Manager and open a virtual storefront, where they can access product catalog tools, enable other shopping features for their profiles, and more.

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Within the app, merchants can sync their product catalogs to Twitter, eliminating the need to manually update each item manually when making changes to their products’ details.

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Tokengated commerce

After adding the ability for merchants to sell NFTs last year, the e-commerce giant is launching a new feature called “Tokengated Commerce.”

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The feature allow merchants to offer holders of their NFTs a range of personalized benefits, such as “exclusive merchandise, early access to drops, cool collabs with other brands, or even IRL experiences.”

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As part of its launch, Shopify has partnered with the Adam Bomb Squad, Doodles, World of Women, Invisible Friends, Superplastic, Stapleverse, and Cool Cats NFT collections to create token-gated storefronts.

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