Spotify tests new Tik-Tok style video feed

To help users discover new music

Spotify has started testing a new TikTok-style video feed in its beta iOS app that lets users scroll through a feed of vertical videos.

Spotify’s new feed will appear in a Discover tab between the Home and Search buttons, which will allow users to scroll through, like, or skip a curated selection of music videos to help find new songs.

The feature was first spotted by developer Chris Messina, who described the feed as “basically a pared-down version of a TikTok-style feed of vertical music videos” that will likely use Spotify’s Canvas format.

Spotify isn’t the first company to take inspiration from TikTok’s vertical video feed. Instagram, Facebook, Reddit, Pinterest, Netflix, Snapchat, and other companies have adopted TikTok’s format over the past year.

Spotify confirmed the test in a statement to TechCrunch. “At Spotify, we routinely conduct a number of tests in an effort to improve our user experience,” a spokesperson said. “Some of those tests end up paving the way for our broader user experience and others serve only as an important learning. We don’t have any further news to share at this time.”

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