Staples Center, the home arena to NBA teams Los Angeles Clippers and Los Angeles Lakers, is set to be renamed Crypto.com Arena.
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On December 25th, the official home of NBA teams Los Angeles Lakers, LA Clippers, and WNBA's Los Angeles Sparks, along with the NHL's LA Kings, will change its logo and in-arena signage.
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A source has revealed that Crypto.com is paying $700m over the next 20 years to rename the arena, which if true, would make it the most expensive naming rights deal in sports history.
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"In the next few years, people will look back at this moment as the moment when crypto crossed the chasm into the mainstream," Crypto.com CEO Kris Marszalek said.
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