Hey Waivly Crew! 🌊 Starbucks has partnered with Polygon to develop its Web3 experience, “Starbucks Odyssey.” Hit-Boy and James Fauntleroy will produce music for NFT supergroup Kingship.
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Starbucks taps Polygon for new Web3 experience
Starbucks has announced it will launch a new Web3 experience with the blockchain technology provided by Polygon.
Named Starbucks Odyssey, the experience will offer Starbucks Rewards members and Starbucks partners (employees) in the U.S. the opportunity to earn and purchase digital collectible assets that unlock access to new benefits and immersive coffee experiences.
To engage with the Starbucks Odyssey experience, members will need to log into the web app using their Starbucks Rewards login credentials.
Once there, they’ll be able to engage in various activities, which Starbucks called “journeys,” such as playing interactive games or taking on fun challenges to deepen their knowledge of coffee and Starbucks. Members will be rewarded for completing journeys with a digital collectable ‘journey stamp’ (NFT).
Additionally, a set of limited-edition NFTs will be available to purchase with credit cards—cryptocurrency won’t be required to “claim an ownership stake in their loyalty to Starbucks,” as the company describes.
Starbucks explored multiple blockchains for the experience, but landed on the proof-of-stake blockchain technology built by Polygon because it uses less energy than Layer 1 proof-of-work blockchains.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” said Ryan Butz, the vice president of loyalty, strategy, and marketing for Starbucks. “We took a very thoughtful and thorough approach when evaluating which blockchain to utilize, and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community.”
Starbucks customers and employees can now join the waitlist to get an exclusive invitation to the Starbucks Odyssey experience, expected to launch later this year.
Hit-Boy and James Fauntleroy sign to Kingship
Grammy-winning producer-songwriters Hit-Boy and James Fauntleroy have signed on as co-executive producers and the sonic creative team for Universal Music Group’s virtual metaverse band, Kingship.
Together, the duo will work with Arnell, Kingship’s “Mutant DJ and Producer,” to oversee the evolution of the group’s music direction and sound, according to Universal Music.
“I’m always looking to push things forward musically,” said Hit-Boy, who has worked with Kanye West, Drake, Rihanna, Jay-Z, and many others, “and this is a great opportunity to do something new in the Web3 space.”
Fauntleroy, a 4x Grammy Award winner best known for co-writing Bruno Mars’ 2017 album 24K Magic, added, “It’s so exciting to be a part of something historical and ambitious. As a huge nerd, and music fanatic, I can’t wait to see what comes from the intersection of the web3 collectors/creatives and the entertainment creative community.”
UMG’s next-gen label, 10:22, debuted KINGSHIP in November with four characters from the Bored Ape Yacht Club. Since then, the virtual band has launched a collection of 5,000 NFT “key cards,” and even partnered with Mars to release limited-edition boxes of M&M's.
The Waves
⚡ White House criticises Proof of Work mining
💵 USDT launches on Near network
💬 Network with others in Web3 on the Waivly platform
😂 What the metaverse would look like in real life
Creator Special
PURPOSEinc is a Twitch streamer from Oregon that aims to provide good laughs, great memories, and fun times through his streams. In the future, he plans to transform PURPOSEinc into a brand.
Yungcasper is a variety streamer on Twitch who loves to chill and play different kinds of games, including Genshin Impact, Call of Duty, and many others.
Botanicamoon is a Sheffield-based creative that sells a range of plants, prints, and pots on their Etsy store.
Instagram tests new repost feature
Instagram has begun to test out its new repost feature that will allow users to repost another user’s content onto their own Instagram feeds. The new feature is similar to Twitter’s retweets.
As reported by TechCrunch, the new feature was first discovered by a social media consultant, Matt Navarra. The resharing of Instagram posts is not new for users since they are able to reshare posts through Instagram Stories and direct messages.
With the new repost feature, users will now be able to share posts on their timeline without having to screenshot the post or use another source to repost a post. The repost feature is being tested among select users. Instagram has yet to announce when the new repost feature will be available to everyone.
Own and secure your crypto with Ledger
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The wallets are really simple to setup, and to move your crypto over to, so there’s no reason not to secure your assets and take control of your cryptocurrency now and get yourself a Ledger device. You can manage 1800+ coins and tokens directly in the Ledger Live app once you’ve got your device up and running, so you’ll always have your entire portfolio covered.
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