The investor-focused social media platform, StockTwits, has recently launched its own crypto trading feature. The new feature is looking to tap into the ever-expanding interests of trading cryptocurrency and other digital assets.

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The New-York based company has partnered up with crypto exchange FTX US to launch its crypto trading platform within its social media platform. The new crypto trading feature will allow StockTwits users to make trades while using the platform.

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The CEO of StockTwits, Rishi Khanna, has explained to Business Insider that the new feature is a key part of the company’s product expansion which will help them better serve and improve user experience.

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StockTwits is planning to launch U.S. equity trading on their platform early next quarter, which will include trading in stock options, crypto derivatives as well as other asset classes. Prior to the addition of the new crypto trading feature, StockTwits mostly offered data tools and a social media platform for fellow investors, traders, and entrepreneurs to have discussions about trading.

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