Binance, the world’s largest cryptocurrency exchange, has announced it is the official sponsor of The Weekend’s upcoming "After Hours Til Dawn" tour.

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As part of the partnership, Binance will work with HXOUSE, a think-center and community incubator for creative entrepreneurs, to launch an exclusive NFT collection for The Weeknd’s tour, as well as co-branded tour merchandise.

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"Binance is all about the community, about people, about inclusion. I was impressed by their focus on users and innovative edge," said The Weeknd. "It made perfect sense to work together and I can't wait for fans to experience crypto within a creative avenue while supporting a good cause. There are so many possibilities with crypto and I think this is just the beginning."

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To mark the launch of the tour, Binance will make a donation of $2 million to the XO Humanitarian Fund, a non-profit which The Weeknd launched earlier this year to support the United Nations World Food Programme’s emergency operations in hunger hotspots around the world.

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Additionally, Binance and The Weeknd plan to create a separate ‘specially designed NFT collection’ to donate five percent of its sales to the XO Humanitarian Fund.

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