On Tuesday, Twitter's president of consumer product, Jay Sullivan, announced that Twitter is acquiring Dublin-based mobile engagement platform OpenBack.

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The financial terms of the deal have not been disclosed. However, we know the OpenBack team will join Twitter’s Bluebird product team and focus on enhancing notifications. As a result, Twitter hopes to increase users' level of engagement on its social media platform.

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Founded in 2015, OpenBack was a platform that offers device-side control of push notifications from mobile apps, allowing its partnered apps to process data without having to go via third-party servers.

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“We’re so excited about this,” said David Shackleton, CEO, and co-founder of OpenBack. “[We] set out six years ago to try and make push notifications truly user first for billions of people in a new way, and this opportunity to work with Twitter fulfils that in so many ways more than we ever imagined.”

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