Twitter partners with Walmart to test new livestream shopping platform

After testing shopping features for businesses earlier this year, Twitter is now testing a new live shopping experience.

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The feature will allow users to watch a broadcast while shopping on Walmart's site. Walmart’s Cyber Week-themed livestream with Jason Derulo will be the first live shopping stream on November 28th at 7 PM ET.

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“Livestreaming on Twitter gives businesses the power to engage with their most influential fans, and adding the ability to shop into this experience is a natural extension to attracting and engaging with receptive audiences,” Twitter explained.

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Twitter has also started testing a “Shopping Manager,” which will help with the merchant onboarding experience, along with expanding the availability of the “Shop Module,” a tool that allows brands and businesses to add a carousel to their profile that can highlight a selection of products.

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