Late last year, Ubisoft announced Quartz, its own NFT platform for unique items in AAA games, and it’s safe to say it has not been successful for a range of reasons.
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Even though Ubisoft promised that Quartz is energy efficient because it was built on the proof-of-stake blockchain Tezos, fans have continued to stand against the company’s decision to enter the NFT space.
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However, in a recent interview, Nicolas Pouard, VP at Ubisoft’s Strategic Innovations Lab, said that fans simply don't understand the benefits of NFTs and explained that Ubisoft is getting in early on a "paradigm shift in gaming".
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"I think gamers don't get what a digital secondary market can bring to them," Pouard said. "For now, because of the current situation and context of NFTs, gamers really believe it's first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they're finished with them or they're finished playing the game itself.
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"So, it's really, for them. It's really beneficial. But they don't get it for now.”
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"Also, this is part of a paradigm shift in gaming. Moving from one economic system to another is not easy to handle. There is a lot of habits you need to go against and a lot of your ingrained mindset you have to shift. It takes time. We know that."
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To prove how bullish it is on NFTs, yesterday, Ubisoft became a key investor in Frontier, a community-driven PvP game that plans to utilize NFTs. When it launches next month, players will be able to buy NFTs called “Blocks" to help fight enemies.
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