Hong Kong-based NFT platform Ucollex, has closed a $10 million Series A funding round.

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The round was led by Animoca Brands along with the MCP IPX One Fund from Japanese investment firm MCP Asset Management. The valuation of the company is undiclosed.

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According to a company executive, the funds will go towards scaling operations, including platform and blockchain tech development, as well as helping drive marketing efforts related to significant intellectual property (IP) partnerships.

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Ucollex is a platform that sells unique and limited edition NFTs for toy and pop culture collectibles. A big focus Ucollex has is to make NFTs accessible for everyone by allowing users to invest in its collectibles without a digital wallet.

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CEO Robert Tran revealed Ucollex will focus its efforts on anime, toy and pop culture illustrators in 2022, saying: “Anime, toy and pop culture illustrators are our major focus for 2022 as we believe these digital collectibles are shaping the new consumer spending in a very impactful way,”

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”’Collectortainment’ is going to be our core offering here as we look to bridge the existing global fandom for pop culture collectables into the new paradigm of blockchain ownership and utility,” Tran added.

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Animco has been heavily investing in NFTs, blockchain gaming, and the metaverse. Over the weekend, GamesPad, the ultimate gaming, NFT, and metaverse ecosystem, also announced that it received investment from Animco Brands.

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