To celebrate becoming NBA's all-time top three-point shooter, Steph Curry has partnered with Under Armour to drop a 2,974 “Genesis Curry Flow” NFT collection.
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The Genesis Curry Flow NFT is one of the first wearable, cross-platform sneaker NFT that can be worn across three metaverse platforms: Decentraland, The Sandbox, and Gala Games
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Each NFT will be priced at $333, with all the proceeds going to charities helping to increase youth access to sport.
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Under armour worked with creative agency Berlin Cameron, NFT production company NewKino and NFT marketplace Luna to bring the drop to life.
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“With the stature of Stephen’s achievement, we wanted to do something that truly ‘changed the metaverse game for good,’ and so the notion of the first sneaker that can travel across the platform and have genuine functionality and performance was born,” said Berlin Cameron founder Ewen Cameron.
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