Universal Music Group has acquired another Bored Ape NFT to lead its upcoming metaverse music group
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10:22PM has bought Bored Ape #5537 for 125 ETH (around $367K). Launched back in 2018, 10:22PM is UMG’s next-gen Web3 label, which plans to lead Web3’s future at the intersection of music, gaming, NFTs, blockchain, and the metaverse.
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First announced in a press release, the Bored Ape named “Manager Noët All” will lead 10:22PM’s metaverse group called KINGSHIP, the first to only consist of NFTs from the Bored Ape Yacht Club and Mutant Ape Yacht Club collection.
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Kingship has revealed her story saying, ”Manager Noët All has always known she was destined for greatness. From the time she was a wee ape, she’s worn an aviator’s helmet to honor the legendary pilot, Amelia Earhart. And like her hero, Manager Noët All is blazing a trail as KINGSHIP’S new manager...”
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Once launched, KINGSHIP members will transform into 3D characters and perform across video games, VR experiences, and virtual worlds. Not many other details have been revealed since, so make sure to join the KINGSHIP’s Discord server to keep up with updates and maybe even receive rewards.
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