👗 Victoria’s Secret enter the metaverse
Plan to offer virtual clothing
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Hey Waivly Crew! 🌊 Victoria’s Secret has recently filed a trademark application to offer virtual goods in its stores. Animoca Brands and Brinc have launched a $30M Guild Accelerator Program to boost the global P2E guild ecosystem.
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Victoria’s Secret is entering the metaverse
Victoria’s Secret, the world-famous lingerie and beauty brand, is the latest company to take its first step into the metaverse.
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Over the weekend, trademark attorney Mike Kondoudis revealed on Twitter that Victoria’s Secret filed four applications on February 8th related to NFTs, blockchain, and the metaverse.
According to the applications, Victoria’s Secret plans to open retail stores featuring virtual goods such as clothing, undergarments, headwear, bags, accessories, and more to be used in virtual environments like fashion shows.
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Kondoudis stated that the trademark filings "clearly indicate that Victoria's Secret intends to participate in the Metaverse selling virtual goods and services, in online and virtual worlds." “These new trademarks also provide VIctoria's Secret with extra protection in the event others attempt to use the brand online in an unlicensed way," Kondoudis added.
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Victoria’s Secret wouldn’t be the first to embrace the metaverse as Ralph Lauren, Gucci, Balenciaga, Burberry, Balmain, and many other luxury clothing brands have already taken their first steps to sell virtual clothing.
Snapchat will implement ads within stories
Snapchat has introduced a new way for creators to monetize their presence on the platform with the new mid-roll ad feature.
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The new feature will allow Snapchat content creators to add mid-roll ads within their Stories. The mid-roll ad feature will enable content creators on the platform to earn money.
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Snapchat has explained that when ads are placed within a Snap Star’s Story, the company will be sharing the revenue generated from the ad with its content creators. The sharing of revenue is based on a formula that will take into account metrics such as posting frequency as well as engagement on posts.
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At the moment, the feature is currently being beta tested by a small group of U.S. content creators but will soon roll out to other creators in the coming months.
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The company has already added a variety of ways for creators to have their content be monetized on the platform, but this will be the first time content creators will be receiving a cut of the ad revenue on Stories.
The Waves
👀 5 NFT projects you don't want to miss
🏈 Crypto dominated the Super Bowl
📱 Samsung to drop NFTs on Theta Network
💰 Intel is acquiring Tower Semiconductor for $5.4 billion
Creator Special
Charm & Grape is a business run by three sisters who hand make glass charms, so you never mix up your glass again.
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ZeroMoonie, also known as Zero, is a streamer at 22 years old from Finland who mainly talks Swedish and English on stream. You can find him playing games like Minecraft, Starbound, Red Dead Redemption 2, and many others.
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Tucks Treasure Trove is an eco-friendly home decor, dog beds, and dog accessories Etsy store based in Brynamman, Wales.
Animoca Brands launch $30M P2E Guild Accelerator Program
The Sandbox’s parent company, Animoca Brands, has partnered with venture accelerator Brinc to launch its P2E Guild Accelerator Program.
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Led by entrepreneur Richard Robinson, the program will provide $30 million in investment capital over the next two years, offering $500,000 or less to each guild accepted into the program.
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The program will focus on growing the play-to-earn (P2E) guild ecosystem globally. Along with funding, accepted guilds will receive support surrounding scholar management, asset acquisition and management, and operational success.
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“Guilds can help transform education, skill development, agriculture, R&D and almost any industry where access to tools and assets historically prevented anyone with time to innovate, up-skill and thus earn a living,” said Manav Gupta, founder of Brinc.
Own and secure your crypto with Ledger
If you’re into cryptocurrency and own crypto assets, you need a secure place to store your coins and tokens. You probably already know that you shouldn’t store your crypto on an exchange due to potential hacks, not being solely in control of your crypto’s private keys, and for other reasons, and so a hardware wallet is the way to go and the best option to protect your private keys, therefore, you should make the move to a Ledger wallet.
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Ledger wallets are an extremely secure and premium way to secure, manage, and grow your crypto assets with their Bluetooth-enabled hardware wallets, and easy-to-use app which lets you manage your portfolio on the go. They let you manage multiple assets, buy, sell, grow, and exchange crypto, gain financial freedom by you being in full control and ownership of your private keys, and so much more.
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The wallets are really simple to setup, and to move your crypto over to, so there’s no reason not to secure your assets and take control of your cryptocurrency now and get yourself a Ledger device. You can manage 1800+ coins and tokens directly in the Ledger Live app once you’ve got your device up and running, so you’ll always have your entire portfolio covered.
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