Visa launches crypto advisory service in push for mainstream adoption
Expanding beyond card payments
Visa is launching new consulting and advisory services to help its clients navigate the world of cryptocurrencies.
The firm announced on Wednesday that it is crypto advisory practice will start offering advice to financial institutions, retailers, and other firms on everything surrounding crypto and NFTs, along with developing wallets for central bank digital currencies.
Over the past few months, Visa has made big moves to push deeper into the cryptocurrency industry. Back in October, the company processed $3.5 billion in digital currency transactions through its crypto-linked card schemes.
Visa isn’t the only payments processor that has entered the cryptocurrency business in recent years, as its main rival, Mastercard, recently rolled out its own crypto-linked payment cards throughout the Asia-Pacific region.
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