Warner Music Group is not slowing down, as on Wednesday, the music giant announced its partnership with fantasy-themed collectible card game developer Splinterlands.

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The two companies will collaborate to enable opportunities for WMG’s roster of artists to develop play-to-earn, arcade-style blockchain games. Additionally, the two companies will develop mobile-friendly experiences accessible to everyone.

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In a press release, Oana Ruxandra, WMG Chief Digital Officer & EVP, Business Development, shared how the partnership will open up new revenue streams for WMG artists and enhance the company’s focus on music.

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“I don’t think we can underestimate how massive the opportunity around P2E gaming is. By partnering with Splinterlands to build custom tokenized games, we’ll unlock new revenue streams for our artists who have an interest in the space while elevating the role of fandom and community,” she said. “As the Web3 ecosystem continues to evolve, WMG is committed to making sure music is front-and-center.”

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Spltinerlands launched its game of the same name back in 2018, which allows card lovers to play, trade, and earn in-game rewards from their desktop or mobile phone. Since then, it has become one of the top blockchain games with 1.8M registered users and 450k active daily users.

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