Warner Music Group has partnered with The Sandbox to create a musical theme park and concert venue within the metaverse.

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According to a press release announcing the partnership, the Warner Music Group virtual LAND in The Sandbox will feature shows and musical experiences from the label's roster of artists, including Ed Sheeran, Bruno Mars, Jack Harlow, Dua Lipa, and many others.

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The partnership marks The Sandbox’s first deal with a major music company as well as Warner Music Group’s first step into the metaverse. The Sandbox is a subsidiary of Animoca Brands, which just last week announced a $358 million funding, valuing the company at more than $5 billion.

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Sebastien Borget, chief operations officer and co-founder of The Sandbox, said that the partnership “brings the open metaverse one step forward in the direction of fan-owned and community-driven initiatives.”

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“We’re shaping The Sandbox as a fun entertainment destination where creators, fans, and players can enjoy first-of-a-kind immersive experiences and be more closely connected to their favorite musical artists through NFTs,” he added.

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