Zara enters the metaverse with Ader Error
Available now on Zepeto
Zara is taking its first step into the metaverse with South Korean label Ader Error to launch its first collaborative project, which explores the metaverse and virtual reality.
According to Ader in a release, the AZ Collection is ‘inspired by the identities and uniqueness of all generations from A to Z, blurring the boundaries between the virtual and real worlds, and features the lives of young people who pioneer their own Persona.’
The AZ collection is now available online and at select stores in South Korea, Spain, Germany, Denmark, the Netherlands, France, Italy, the US, China, and Japan. Don’t worry if you live outside of these countries, as the line is also in the virtual world through the social media platform, Zepeto.
The name of the collection, AZ, refers to the first and last letters in the alphabet as well as the names of the two collaborators. Ader first launched in 2014 and ever since has become one of the most exciting labels to come out of Seoul, so it’s no surprise it is one of the first brands to take the leap into the metaverse with Zara.
For more from us at Waivly, join our free fun-to-read and to-the-point newsletter enjoyed by hundreds of people across the internet every day of the week 👇